The Personal TrainerBusiness Blueprint
The complete system for building a PT business that earns £50,000+ a year. Not more workout plans. The business behind the training, built with you step by step.
I'm a personal trainer
Turn your certification into a real business with clients, income and a plan you actually follow.
I run a gym or team
Put your trainers through the Blueprint, track every seat, and grow the whole floor's income.
Great trainers,
broke businesses
Most PTs are never taught the business. So they trade hours for money, undercharge, and burn out. The training was never the hard part.
No plan past this month
Working in the business every hour of the day, with no roadmap for where it is meant to be going.
No pricing structure
Charging by the hour and guessing the number, then wondering why the diary is full but the bank isn't.
Random marketing
Posting when you remember, hoping the algorithm is kind, with no system that actually brings clients in.
No ideal avatar
Who even is it you want to train? Speak to everyone and you connect with no one, so the right clients scroll straight past.
No brand
Nothing that makes you the obvious choice. No one knows why they should pick you over the cheaper PT down the road.
No client systems
No system for keeping the clients you win. They drift, results stall, and you're always back chasing the next sign-up.
Seven modules that build
the whole business
Work through them in order. Each one adds a real piece to your business, not just theory.
The Reality of Personal Training
Understand the industry, the numbers, and the mistakes that keep trainers stuck, before you build.
Personal Brand Identity
Who you are, what you stand for, and how to become the obvious choice in a crowded market.
Target Audience Identification
Find the exact client only you can serve, and stop trying to be everything to everyone.
Marketing Strategies
The deepest module. Content, referrals, local reach and paid ads that bring the right people in.
Client Acquisition Systems
The consultation framework that turns enquiries into paying, committed clients with confidence.
Business Logistics
Pricing, contracts, software, cashflow and tax, all handled so the business runs like a business.
Personal Trainer Business Roadmap
Your 90 day, 6 month and 12 month plan on a page, so you always know the next move.
New modules every quarter
The Blueprint keeps growing. Every module added during your access is included free.
Build it, don't just watch it
Ten working tools turn the lessons into your actual business plan - each one numbered in the order the course uses it. Everything you type saves to your account and pre-fills as you go.
Revenue Model
Your financial calculator - model your clients and fees, and see your path to £50k live.
Ideal Client Avatar
Build a real profile of the client only you can serve.
Pain Point Map
Turn real client pain into a bank of ready-to-use content angles.
30-Day Content Calendar
A month of content mapped out, built from your niche.
Lead Tracker
Log every enquiry and see exactly which channel fills your diary.
Consultation Framework
The structure that turns a chat into a signed client.
Client Onboarding Checklist
Every new client handled the same professional way.
Business Setup Checklist
Every legal and admin foundation ticked off, one at a time.
Pricing Structure Builder
Package and price your services with real confidence.
Weekly Time Block Planner
Map your week hour by hour across coaching, marketing and admin.
The Personal Trainer
Business Blueprint
You submit it.
A real coach marks it.
This is not a course you click through and forget. Each module has an assessment. You submit it in the app, a coach marks it, and your feedback lands right there in your portal.
One per module, unlocked as you go, building into a real business plan.
Written feedback and a grade, usually back within a day. No email chasing.
Stuck at 11pm? Blueprint AI answers instantly, and escalates to a human when you want one.
A 150+ page workbook,
printed and posted
Sign up and a printed companion workbook is sent to your door. Over 150 pages of writing-ready exercises, real case studies and weekly actions. Write in it, think in it, keep it. The same workbook lives in the app too, auto-saving every note against the right lesson.
Start the Blueprint
Upskill your floor.
See every seat.
Buy seats for your trainers and put the whole team through the Blueprint. A private Business Portal shows you every trainer's progress, flags who is stalling, and proves the return on putting your staff through it.
Progress, activity and completion across every trainer, at a glance.
Invite, reassign and add seats as the team grows, no back and forth.
See team turnover climb as trainers apply what they learn.
What could this be worth?
Move the sliders. The dashed line is the £50k target every part of the Blueprint is built around.
Illustrative modelling based on typical Blueprint outcomes. Course price shown at £997. PT attrition figure (50 to 70% leave within two years) from industry workforce data cited in Module 1.
Want your specific numbers?
The sliders above are illustrative. These two run the same maths on your real figures - a couple of minutes each, your result on screen, and a copy emailed to you with the workings shown.
The PT Income Gap Calculator
For trainers. What the building you already work in should be paying you, and exactly where the gap is.
The Gym Owner's Retention Audit
For gym owners. What trainer churn is really costing your club, with a printable report for your next ops meeting.
The Personal Trainer Business Blueprint is a CIMSPA Endorsed programme, independently assessed against professional standards. Completing it earns 10 CPD points recognised across the UK fitness sector.
One system.
Two ways in.
Twelve months' access, the printed workbook, all seven modules, and every new module added while you're in.
- All 7 modules · 41 lessons
- All 10 interactive business tools
- 7 assessments marked by a real coach
- Printed 150+ page workbook, posted free
- AI help desk with human escalation
- New modules added free, every quarter
- Everything in The Blueprint, per trainer
- Private Business Portal for the owner
- Manage and reassign seats yourself
- Team progress & ROI reporting
- Priority support for your staff
- Optional co-branding for larger gyms
Good to know
Is this a fitness qualification? +
How long do I get access? +
Can I do it on my phone? +
How does the marking work? +
I run a gym. How do team seats work? +
Build the business,
not just the workouts
The training was never the hard part. Get the system that turns it into a real, £50,000+ business.